![]() Now, I’ve got alerts on for all his new releases. Have you ever heard of Tom The Mail Man? Neither had I, until Spotify sneakily added his tracks – which at the time were recorded in his friend’s bedroom – into my Discover Weekly playlist. Spotify’s ability to make me listen to and care about artists I otherwise wouldn’t bat an eyelid towards is quite remarkable. ![]() That metric isn’t quantifiable as a figure, but Spotify’s ability to make me listen to and care about artists I otherwise wouldn’t bat an eyelid towards is quite remarkable. Yes, Apple Music has a bigger track library – but what’s a few million here or there? The more important metric is one that measures just how much of that library is made accessible to the user in a way that isn’t shoehorned into view like old stock in a shop window. There’s little doubt that using Apple Music has become a much improved experience since its iOS 14 update, but it still suffers from a blocky and convoluted menu system so unbecoming of a brand that’s famously design-led in its thinking. Spotify was founded in Stockholm, and its app embraces the simple, clean and cheerful philosophy that is so emblematic of Scandinavian design – think IKEA and Volvo, but for music.
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